Jonny: I’m really interested in projects that give us flexibility and agility in our own living spaces while also creating something others can enjoy. Designing the interiors, spaces, and environments we move through is exciting, because it’s so immediate.
Elspeth: I agree. We both get such a buzz from shaping interior spaces, thinking about flow, and designing the details of how life unfolds. Beyond that, I’m excited about projects that amplify people’s voices, especially young people. Whether it’s through reports, campaigns, or creative resources, I love using design to help research and ideas land in front of the right people. It’s powerful when design becomes a tool for change.
What’s inspiring you at the moment?
Jonny: Right now, a lot of my inspiration comes from working with students and educators. I’m always thinking about how to bring that energy back into Dog and Fox, and how to connect the way students respond to me as an individual with what we do as a studio. There’s something really valuable in that back-and-forth, and I want to find ways to carry it forward.
Elspeth: For me, it’s the clients themselves. I’m constantly inspired by the incredible work they’re doing; the initiatives, the ideas, the ways they’re changing the world. Being part of amplifying those voices and helping their messages reach the right people is endlessly motivating.
I’m also inspired by people around me who are really stepping into their own — feeling powerful, happy, and aligned with what they’re meant to be doing. That resonates with me deeply. I love loving my work. It feels like such a privilege to be excited about what I do every day, and even more so to imagine where it could go next.