Jonny: At ease, and in good hands. With clients, especially, we want them to feel confident that they’re part of a team without ego, one that’s always working toward the best possible solution together.
Elspeth: I want them to feel excited that their project is unfolding in ways they might never have imagined. For me, my clients are my collaborators. I love uncovering the unexpected nuggets of design ideas that sit within a brief, and then celebrating the final outcome together. It’s that feeling of ideas bouncing back and forth, getting stronger as they go. Ideally, clients leave the process not just with a beautiful piece of work, but with a sense that the output is greater than the sum of its parts.