Elspeth: It came together organically. We were both working in creative fields; I’m a graphic designer, Jonny’s an architect, and we’ve always shared the same instinct for turning good ideas into something tangible. We wanted a practice that was professional, but also personal and grounded.
Jonny: The ‘Fox’ part is an old family name, and it’s our son’s middle name, so that always felt like it should be there. The ‘Dog’ side came from a bit of an in-joke with friends. I used to say it a lot, and it just stuck. Together, ‘Dog and Fox’ felt short, memorable, and a little playful. Leaving full-time architecture to become a programme leader at the university, I created Dog and Fox to support the freelance collaborations I wanted to keep building. And we both had this need to create something of our own, a place to pour our creativity into.