Jonny: It’s a kind of identity that sits alongside my other work, something that’s always ticking away in the background, giving us a space to try things out and take on new ideas.
Elspeth: For me, Dog and Fox is a vehicle to express myself, but more than that, it’s where clients entrust me with messages that really matter. That responsibility is exciting. These projects wouldn’t exist without the collaborations we have, and it feels like such a unique mix of what we bring and what our collaborators bring. Dog and Fox feels deeply personal, like an extension of us.
How would you describe your design philosophy in a few words?
Jonny: Small-scale, personal, and in-depth.
Elspeth: I’d say collaborative, deeply cared for, deeply thought about, and playful. I think there’s always an element of the unexpected in what we do. It matters to us that the work feels both thoughtful and full of life.