The Data Lab
Course illustrations and wayfinding icons

This imaginatively delightful project, commissioned by The Data Lab, involved the creation of a memorable series of illustrations to convey intricate concepts related to Data Science and AI. 

The illustrations are crafted to visually express complex and abstract concepts within course modules such as Data Ethics, Data Hoarding and Survivorship Bias. They’re intended to serve as essential visual guides, aiding students in navigating these subjects; their clarity and purposeful design is aimed to align seamlessly with The Data Lab Academy’s educational offerings.

Beyond the illustrations, we crafted a set of icons to facilitate way-finding throughout The Data Lab Academy's online courses. Complementing this, digital achievement badges were developed to mark and celebrate students' progress, fostering a sense of accomplishment and community.
The Steadings, 4 Binny Stables,
Ecclesmachan, EH52 6NL